Let’s blog about... blogs. Many photographers overlook blogs when it comes to their website, but blogging is one of the easiest and most cost-effective marketing strategies a photographer can employ. Let’s explore the many benefits of blogging for photographers and talk about why you absolutely need to start blogging now.
Blogging Drives Traffic to Your Website
Blogging is an essential piece of SEO (Search Engine Optimization) and can help bring more users to your website. How? First of all, consistently blogging tells Google and other search engines that your website content is fresh and useful. This makes it more likely to be served to searchers. Second, blogging is an excellent way to incorporate search keywords into your website without being inauthentic or trying too hard.
Blogging Provides Content That Can Be Reused
Great, you just published a blog! What now? This one piece of content can be used on Facebook, Instagram, LinkedIn, and Twitter! You can also link to your blog from your e-newsletter. One blog, endless uses.
Blogging Provides Value and Creates Trust
Today, consumers don’t buy from a company. They buy from a person. This is exceptionally true when it comes to photography! Yes, it’s important that your style and budget match what they are looking for, but more often than not, they will book you because they feel connected to you. Blogging helps deepen this connection by giving you a chance to finetune your brand voice and make readers feel like they know you. It also creates trust and establishes you as an expert. Finally, it provides valuable content that your readers will appreciate.
Blogging Helps Showcase Your Work
Sure, you’ve got your portfolio page, albums on Facebook, and a perfectly curated Instagram feed. But as a photographer, it may be impossible to show off every single stunning session. BY blogging a recap of each session, you’re able to showcase more of your gorgeous images.
Blogging Drives Results for Years to Come
While an Instagram post will eventually get lost (no one wants to scroll that far down the feed), blogging can be re-utilized for years to come. When you create relevant and useful blog posts, they will continue to show up in Search Engine Results Pages (SERPs) long after you hit publish. Create content that is timeless and reap the rewards.
About the Author
Are you ready to start blogging! Great! I can’t wait to read what you create. Need a little help? I’m your girl. I’ve been blogging professionally for (yikes!) a decade now. Send me a message and let’s get this party started.
Susanna Moore is a writer and social media manager. A UF grad, Susanna has ten years of experience in marketing and social media management. You can usually find her with a coffee in hand, dreaming of her next trip. She lives in Tampa, Florida with her two cats.
For more social media tips and tricks, or full-service social media management, contact Susanna or visit Perfect Moments Marketing on Facebook. She can help you create a personalized hashtag strategy so you show up on the feeds you want to show up on.